AmbifulWorksheets
Practice that never repeats
CBSE · Class 12 · Business Studies

Marketing

Standard difficulty · 20 questions · 40 marks · Time: 37 minutes

Name: Date: Score: ____ / 40

Show your working for Sections B and C. Answers are on the last page — try every question first!

Section A — Choose the correct answer8 × 1 = 8 marks
1.
The marketing philosophy that focuses on producing goods cheaply and making them widely available is the:
  1. selling concept
  2. societal marketing concept
  3. product concept
  4. production concept
2.
What is meant by “brand mark”?
  1. the part of a brand that is recognised but not spoken
  2. oral presentation to prospective buyers to make sales
  3. the route by which goods move from producer to consumer
  4. short-term incentives to encourage immediate buying
3.
A firm spends on research to keep adding features to its watches. Which marketing philosophy does this firm follow?
  1. marketing concept
  2. societal marketing concept
  3. production concept
  4. product concept
4.
Buy goods worth ₹5,000 and get a voucher for a free meal. Which sales promotion technique is this?
  1. usable benefit
  2. full finance at 0%
  3. instant draws and assigned gifts
  4. rebate
5.
Which of these is a shopping product?
  1. An expensive designer watch
  2. Hand-made jewellery from a famous designer
  3. Matchboxes
  4. Shoes
6.
Which of these uses a zero level channel?
  1. A firm sells to big retail chains, which sell to consumers.
  2. A soap maker sells to wholesalers, who sell to retailers, who sell to consumers.
  3. A salesperson of the firm sells water purifiers door to door.
  4. Biscuits go from the factory to wholesalers to small shops to buyers.
7.
A shirt listed at ₹1,960 is offered at 20% discount. What does a buyer pay?
  1. ₹1,940
  2. ₹392
  3. ₹1,568
  4. ₹1,960
8.
A 100 g pack of biscuits costs ₹420. A quantity gift gives 50% extra at the same price. What is the new cost per 100 g?
  1. ₹280
  2. ₹420
  3. ₹630
  4. ₹210
Section B — Short answer8 × 2 = 16 marks
9.
What is marketing?
10.
Explain each term: (a) labelling (b) sales promotion
11.
Name the marketing philosophy in each case. (a) A firm believes buyers will not buy unless persuaded, and uses heavy selling and promotion. (b) A firm first studies what buyers need and then makes products to satisfy them.
12.
Name the sales promotion technique. (a) Free sample packets of a new tea are handed out. (b) Buy goods worth ₹5,000 and get a voucher for a free meal.
13.
Name the level of packaging. (a) A big corrugated box of 48 soaps sent to a wholesaler. (b) The tube that holds toothpaste.
14.
Which element of the marketing mix does each decision belong to? (a) Offering a discount to bulk buyers. (b) Running advertisements on television.
15.
A two level channel: the maker sells a product to the wholesaler at ₹530; the wholesaler adds 5% and the retailer adds 25%. What does the consumer pay?
16.
Under a full finance at 0% offer, a phone costing ₹39,000 is paid in 24 equal monthly instalments with no interest. What is each instalment?
Section C — Word problems4 × 4 = 16 marks
17.
Explain the marketing philosophies.
18.
Match each with its meaning: (a) marketing mix (b) labelling (c) channel of distribution. Choose from: the product, price, place and promotion tools of a firm; putting identifying information on the package; the route by which goods move from producer to consumer.
19.
Read about Shubh Footwear Ltd. (a) A firm first studies what buyers need and then makes products to satisfy them. (b) A firm believes buyers will not buy unless persuaded, and uses heavy selling and promotion. (c) A firm uses recyclable packing and cares for society’s long-term welfare. Identify the marketing philosophy in each part and explain it briefly.
20.
Shubh Footwear Ltd runs these offers: (a) Prices of a soap are cut by ₹10 for a week to clear stock. (b) Return the empty pack and get ₹5 back. (c) Buy goods worth ₹5,000 and get a voucher for a free meal. Name each sales promotion technique, and give one merit and one limitation of sales promotion.
AmbifulWorksheets
Practice that never repeats
CBSE · Class 12 · Business Studies

Answer key

Marketing · AW-12BS-MKT-2026-V1 · For parents — fold back or tear off before handing the sheet to your child.

QAnswerWorking
1(d) production concept—
2(a) the part of a brand that is recognised but not spoken—
3(d) product concept—
4(a) usable benefit—
5(d) Shoes—
6(c) A salesperson of the firm sells water purifiers door to door.—
7(c) ₹1,5681,960 − 20% of 1,960
8(a) ₹280420 ÷ 1.5
9A social process by which people get what they need and want through creating and freely exchanging products and services of value.—
10(a) putting identifying information on the package (b) short-term incentives to encourage immediate buying—
11(a) selling concept (b) marketing concept—
12(a) sampling (b) usable benefit—
13(a) transportation package (b) primary package—
14(a) price (b) promotion—
15₹695.62530 × 1.05 × 1.25
16₹1,62539,000 ÷ 24
17Production concept (cheap, widely available goods), product concept (best quality), selling concept (aggressive selling), marketing concept (satisfying customer needs), and societal marketing concept (customer needs with society’s long-term welfare).—
18(a) the product, price, place and promotion tools of a firm (b) putting identifying information on the package (c) the route by which goods move from producer to consumer—
19(a) marketing concept: focus on satisfying customer needs (b) selling concept: focus on aggressive selling and promotion (c) societal marketing concept: customer needs together with society’s welfare—
20(a) rebate (b) refund (c) usable benefit; merit: e.g. attracts attention, helps launch new products; limitation: e.g. may suggest a crisis or spoil the product’s image—