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CBSE · Class 12 · Psychology

Attitude and Social Cognition

Standard difficulty · 20 questions · 40 marks · Time: 36 minutes

Name: Date: Score: ____ / 40

Show your working for Sections B and C. Answers are on the last page — try every question first!

Section A — Choose the correct answer8 × 1 = 8 marks
1.
An attitude’s three components are:
  1. source, message and target
  2. valence, centrality and balance
  3. id, ego and superego
  4. affective, behavioural and cognitive
2.
Kabir joins a tree-planting drive. Which component of an attitude towards a green environment is this?
  1. centrality
  2. evaluative
  3. behavioural
  4. cognitive
3.
Dev starts liking maths because of a cheerful maths teacher. How is this attitude being learned?
  1. modelling
  2. reward and punishment
  3. association
  4. exposure to information
4.
As a property of attitudes, what is simplicity or complexity?
  1. how many member attitudes the attitude system has
  2. how old the attitude is
  3. how positive or negative the attitude is
  4. who first formed the attitude
5.
Who proposed the two-step concept?
  1. Albert Ellis
  2. Henri Tajfel
  3. S.M. Mohsin
  4. Fritz Heider
6.
In attitude change, face-to-face or media transmission is:
  1. a target characteristic
  2. not a factor at all
  3. a source characteristic
  4. a message characteristic
7.
Arjun (P) likes Vikram (O); Vikram dislikes homework diaries (X); Arjun dislikes homework diaries. In Heider’s P-O-X triangle, is this balanced?
  1. unbalanced: any dislike makes it unbalanced
  2. balanced: there is always balance
  3. unbalanced: 2 negative sides
  4. balanced: 2 negative sides
8.
An advertisement says: “If you care for your family, cook food that keeps its nutrition.” What kind of appeal is this?
  1. a balanced appeal
  2. a emotional appeal
  3. a dissonant appeal
  4. a source appeal
Section B — Short answer8 × 2 = 16 marks
9.
What is an attitude?
10.
Type affective, cognitive or behavioural for each component. (a) Dev feels sad when a big tree is cut down. (b) Kabir feels happy on seeing a green park.
11.
How is the attitude learned in each case? (a) Rahul enjoys science more after many happy hours in a friendly science club. (b) Ananya reads biographies of hardworking scientists and comes to value hard work.
12.
Suppose Vikram rates school uniforms 4 on a 7-point scale (1 = very bad, 4 = neutral, 7 = very good). What is the valence of this attitude, and how many points is it from neutral (its extremeness)?
13.
Explain each property of attitudes: (a) valence (b) simplicity or complexity
14.
Is each message a rational or an emotional appeal? (a) “Make your parents proud: start saving today.” (b) “If you care for your family, cook food that keeps its nutrition.”
15.
Is each a source, message or target characteristic? (a) how persuasible the listener is (b) a rational or an emotional appeal
16.
Rahul likes Ananya, Ananya likes a science fair, but Rahul dislikes a science fair. Is the P-O-X triangle balanced? Name two ways balance could be restored.
Section C — Word problems4 × 4 = 16 marks
17.
Explain the A-B-C components of an attitude with an example.
18.
Match each with its meaning or proposer: (a) the concept of balance (P-O-X triangle) (b) centrality (c) simplicity or complexity. Choose from: Fritz Heider; how many member attitudes the attitude system has; how much the attitude influences the others in the system.
19.
Asha starts liking maths because of a cheerful maths teacher. (a) Which concept does this show? (b) Explain your answer.
20.
Suppose two students rate a nature trail on a 5-point scale (3 is neutral): one gives 5, the other 4. (a) Give the valence of each. (b) Which attitude is more extreme, or are they equal? (c) Which is likely to be harder to change, and why?
AmbifulWorksheets
Practice that never repeats
CBSE · Class 12 · Psychology

Answer key

Attitude and Social Cognition · AW-12PY-ASC-2026-V1 · For parents — fold back or tear off before handing the sheet to your child.

QAnswerWorking
1(d) affective, behavioural and cognitive—
2(c) behavioural—
3(c) association—
4(a) how many member attitudes the attitude system has—
5(c) S.M. Mohsin—
6(d) a message characteristic—
7(d) balanced: 2 negative sidesbalance with no or two negative sides; imbalance with one or three
8(b) a emotional appeal—
9A state of mind, a set of views about an attitude object, with an evaluative feature, an emotional component and a tendency to act.—
10(a) affective (b) affective—
11(a) association (b) exposure to information—
12neutral; 0 points from neutral|4 − 4| = 0
13(a) whether the attitude is positive or negative (b) how many member attitudes the attitude system has—
14(a) emotional (b) emotional—
15(a) target (b) message—
16Unbalanced (two positives and one negative); Rahul could start liking a science fair, Ananya could start disliking a science fair, or Rahul could start disliking Ananyaone negative side: imbalance
17For a “green environment”: the cognitive part is the positive view based on information, the affective part is feeling happy at greenery and sad when trees are cut, and the behavioural part is joining a tree-planting drive.—
18(a) Fritz Heider (b) how much the attitude influences the others in the system (c) how many member attitudes the attitude system has—
19(a) association (b) Attitudes can be learned through association: positive qualities of a person or experience get linked to the attitude object—
20(a) positive and positive (b) the rating of 5 (c) the more extreme one, since extreme attitudes are harder to change|5 − 3| = 2; |4 − 3| = 1