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Class 12 Marketing worksheet
CBSE Business Studies. Marketing philosophies and functions, the marketing mix, classes of products, branding, packaging and labelling, pricing, channels and sales promotion. Every sheet has 20 questions in three sections and an answer key, and the numbers change every time.
Sample questions
Real questions from this chapter, as the app sets them. Tap Answer to see the answer and working.
Section A · multiple choice
- 1.
The marketing philosophy that focuses on producing goods cheaply and making them widely available is the:
- selling concept
- societal marketing concept
- product concept
- production concept
Answer
(d) production concept
- 2.
What is meant by “brand mark”?
- the part of a brand that is recognised but not spoken
- oral presentation to prospective buyers to make sales
- the route by which goods move from producer to consumer
- short-term incentives to encourage immediate buying
Answer
(a) the part of a brand that is recognised but not spoken
- 3.
A firm spends on research to keep adding features to its watches. Which marketing philosophy does this firm follow?
- marketing concept
- societal marketing concept
- production concept
- product concept
Answer
(d) product concept
Section B · short answer
- 4.
What is marketing?
Answer
A social process by which people get what they need and want through creating and freely exchanging products and services of value.
- 5.
Explain each term: (a) labelling (b) sales promotion
Answer
(a) putting identifying information on the package (b) short-term incentives to encourage immediate buying
Section C · long answer
- 6.
Explain the marketing philosophies.
Answer
Production concept (cheap, widely available goods), product concept (best quality), selling concept (aggressive selling), marketing concept (satisfying customer needs), and societal marketing concept (customer needs with society’s long-term welfare).
Fresh sheets for your child
In the app, every Marketing sheet is new: the app remembers the questions your child has already had and leaves them out. Print the sheet as a PDF, or use notebook mode and write the answers in a notebook.
Coming soon for Android and iPhone.